3-5 Unique Applications For Digital Signage

Digital signage is one of the most widespread types of technology available for organizations. As digital signage continues to become more sophisticated, its users are coming up with some very inventive ways to apply this technology. These unique applications for digital signage are sure to give others some inspiration for how this kind of signage can be applied.

Ceiling-Based Signage

Put a sign on the ceiling? With digital signage, this is very possible. Take a look at Oakley’s New York store, which includes a long series of displays on the ceiling to help inspire customers and better convey Oakley’s brand message. Signage on the ceiling is unique because it catches attention and shows off an interesting application for digital signage: not many other stores would think about having such a large display on their ceiling.

The Airport Video Wall

Digital signs are nothing new in airports, but this application is a particularly unique one. In the Eindhoven Airport in The Netherlands, a sophisticated video wall provides news information, weather, and the date and time. This application is unique because of its sleek execution and its aesthetic: the wall is placed in a central area of the airport that allows it to grab attention quickly from viewers.

Digital Walls In Banking

One of the most unique applications for digital signage can be found at the BBVA Bancomer in Mexico City. This cutting edge digital signage application consists of a 4K screen that is 91 feet long and eight feet tall. The wall was designed to provide background to the thirteen ATMs at the bank. This application is extremely unique because of its size and layout: the ATMs blocked a portion of the screen, and it is rare to see digital signage of such a high resolution extend so far. This application is a great way to show banks what is possible with the future of digital signage.

Gesture Tracking With Signage

Gesture tracking is not necessarily a new concept – it has been deployed on video game consoles like the Nintendo Wii and Xbox 360 for many years now. However, unique applications for digital signage relating to gestures are allowing companies to protect their signage as well as the consumers using them. One great application of gesture tracking is in medical facilities: instead of a touch screen, gesture-based signage can be implemented, which helps fight the spread of germs that can cause sickness. Gesture tracking also allows signs to be enclosed, to prevent theft or vandalism.

Although these are four unique applications for digital signage, there are plenty more to be found in banks, airports, museums, hospitals, and universities all over the world. It is truly an exciting time to be involved in the digital signage industry or simply to be someone that is passionate about this technology, as cutting edge AV companies and corporations are all realizing the benefits of breaking new ground when it comes to digital signage that is used to inform, entertain, or communicate with the people around them.


Understanding Why Preventative Maintenance Of AV Systems Is Cheaper Than Break Fixes

Systems Last Longer When They Are Proactively Maintained

Many organizations today depend on their AV tools to get things done. AV software and hardware are used very frequently for working on existing projects, brainstorming future directives, and interacting with customers. If something goes wrong with an AV system, it can cause many internal and external problems. To help cut down on your company’s AV costs, preventative maintenance is a much better solution than only fixing something when it breaks. Here are three reasons why preventative maintenance of AV systems is cheaper than only performing break fixes.

Systems Run Better With Preventative Maintenance

AV systems are designed to work a certain way. Hardware and software updates, an important aspect of preventative maintenance, are integral to keep AV systems running the way that they should. If you fail to keep up on your preventative maintenance, you may not experience any failures or outages, but it is likely that your audiovisual system will not run as well as it would if you had engaged in preventative maintenance.

Preventative Maintenance Is Faster

When some part of your AV system goes down, there are several things that must happen before the problem can be addressed. First, someone has to report the issue. Then someone needs to create a support ticket or notify service personnel that there is an issue to be solved. Finally, the tech team needs to spend time fixing the problem and making sure it does not happen again. The combined time that it takes for all of these events to take place could be hours, or in the worst cases, days. Compare this to the time that it would take a tech to install new software, align a lamp, adjust a wire, or keep your devices clean. There is no comparison: the time difference between a break fix and AV system maintenance is one of the main reasons why preventative maintenance of AV systems is cheaper than fixing problems as they come up.

The Hidden Cost Of Client-Side Issues

If a component of your AV system breaks down while it is being used by a client or while someone at your company is using it to help a current or prospective client, there are costs that are difficult to document and often much more severe than the price of repairing your system. For example, think about the effect it would have if you were trying to land a high-value deal with a significant client, but while you were on a video call your AV system went down and could not be restored right away. Not only would you lose that particular opportunity to convince the client that your services are worthwhile, you also run the risk of negatively affecting the prospect’s opinion of your organization. This is an immeasurable risk that you cannot afford to take if you want to maximize your revenues and make a good impression on your current and prospective clients.

Many businesses are worried about the cost of maintaining their AV systems. While it is true that there are some costs involved, it is important to think about the cost of your system going down. Shorter fix times, better AV performance, and making a better impression on customers are all reasons why preventative maintenance of AV systems is cheaper than only performing maintenance when something breaks.

4 Ways Sound Masking Creates Better Work Environments

Sight, aesthetics, and layout are well-recognized considerations when planning a workplace environment.  Put simply, employees thrive when they have a clean, safe, and comfortable environment in which to work.  Noise is also an important consideration when it comes to employee productivity.  Of course, it is hardly possible, or ideal, to eliminate all noise from the work environment.  However, sound masking is one technique that businesses can use to reduce obtrusive noise, therefore creating a better work environments.

Sound masking is a technique whereby natural or manmade sounds are introduced into an environment to cover up or mask pre-existing sounds.  The aim of sound masking is to render pre-existing sounds less noticeable and distracting.  Businesses can utilize sound masking to increase employee privacy, improve worker productivity, create a more comfortable working environment, and reduce complaints about obtrusive noise.  4 ways sound masking can help create a better work environment include:

  1. Enhanced Privacy:  Privacy can be an important commodity in business.  Unfortunately, in some workplace environments, casual listeners can hear confidential conversations.  Sound masking equipment can help businesspeople and their clients feel confident that their conversations will remain confidential.
  2. Comfortable Quarters:  Employees who have peace of mind and are free from unwanted and obtrusive noise are likely to be more productive.  Today’s office places are a hub of activity and sounds.  Noise from phones, fax machines, and outside conversations can be intrusive.  Sound masking does not eliminate outside noise altogether.  But it can take the edge off external noises, thereby making our physical workspaces more comfortable places to be.
  3. Higher Concentration:  Quiet is encouraged in libraries for a reason.  An absence of noise can help people concentrate.  Conversely, most people find loud and unexpected noises distracting.  Sound masking smoothes out our auditory experience. It helps filter out jarring noises and replaces them so that we experience a more soothing auditory hum.  As a result, the sounds we do hear become part of the background rather than the foreground.
  4. Higher Satisfaction:  Unnecessary noise is associated with stress.  Trying to get a good night’s sleep when the neighbor’s dog is barking, or a few extra winks of sleep when the racket of lawn equipment arrives next door first thing in the morning, can give you an idea of how distressing noise can be.  Sound masking helps create a more peaceful sonic environment.  Workers with peace of mind can devote more of their mental and physical resources to being productive.

Great attention is paid to the look, feel, and layout of our workplaces.  Overlooked, is the quality and character of the sonic landscapes we inhabit and work in.  Sonic landscapes that are free from jarring, unexpected, and distracting noises will be less stressful and more comfortable to work in.

As a result, sound masking can help create workplace environments that are more enjoyable to work in.  Such environments are more conducive to concentration, creativity, and productivity.  Sound masking also enhances privacy in the office.  By fostering “zones of privacy,” sound masking equipment helps nurture many of the ingredients essential to any business success: most notably, trust, confidentiality, creativity, worker satisfaction and productivity.