Cloud Videoconferencing Infrastructure–When Does It Make Sense?

The cloud has changed the way that many companies approach technology, especially when it comes to communication. Cloud video conferencing is just one example of how the prominence of the cloud has changed the way that colleagues and clients collaborate. There are some particular instances where creating a cloud video conferencing infrastructure is particularly important for companies in the private sector, as well as for other kinds of organizations that need seamless video conferencing.

When Mobility Is Critical

One of the biggest advantages of using cloud video conferencing is that it frees up your team members to take video calls wherever they are. With traditional conferencing tools that use on-site hardware, members of your team have to be in the office to hold video conferences with their other people. Cloud video conferencing has the advantage of letting users hold conferences from almost anywhere.

When Budget Is A Factor

The cost of setting up video conferencing on-site is often much higher than the price companies will pay to invest in cloud conferencing. Many cloud video conferencing providers charge a flat rate per month for a specific set of conferencing services, which allows organizations with a limited AV budget to still get the communication capabilities required to conduct business successfully.

When Scalability Is Important

In many different areas, the cloud helps companies that want to be able to scale their processes up and down. Video conferencing is no different. When you buy AV equipment, like servers and computers, or retain staff members who are dedicated to managing video conferencing, it can be very difficult to scale your conferencing up or down as necessary. Video conferencing in the cloud allows users to make quick changes when it comes to how much video conferencing they need to conduct and how often they need to hold these conferences. Cloud-based providers of video conferencing usually allow customers to quickly pay for more bandwidth or the capability to handle more users.

A good example of the great scalability of video conferencing in the cloud can be found in Google’s Hangout technology. Google recently added Hangouts to its suite of business applications and increased the compatibility of Hangouts so that these conferences can work with a number of different kinds of devices. Hangouts can support video conferencing for as many as ten people, which makes it one of the most scalable cloud conferencing solutions available for today’s consumers.

When Employee Resources Cannot Be Allocated To AV Management

Another big hurdle to on-site conferencing solutions is that it requires some type of maintenance. You need to have someone in place who can monitor servers, apply software updates, and troubleshoot conferencing solutions when users are having trouble. Cloud conferencing providers generally offer all of this assistance as a part of their service, which reduces the staffing requirements of video conferencing.

Cloud video conferencing continues to develop and become more sophisticated as time goes on. If your organization needs a customized solution for video conferencing, a cloud provider may be the perfect answer to your needs.


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