Are Virtual Meeting Rooms the Future of Enterprise Video Communication?

This is an era where the role of enterprise communication is increasingly veering towards connecting with the remote operations of an organization – remote workers, telecommuters, online clients, etc. Most of today’s businesses have both an online location as well as a brick-and-mortar one, while many others run fully on a virtual basis. Many recent surveys show the growing popularity of remote business among organizations and their employees as a more preferred option of getting work done. According to the 2014 SHRM Employee Benefits Report, nearly three out of five (59%) organizations offered some form of telecommuting opportunity. The 2013 Work-Life Fit survey has revealed that almost one-third (31%) of full-time workers in the U.S. work from a remote location outside of the brick-and-mortar business. Employees are working from home, in business centers, coffee shops, or anywhere they can find a wi-fi connection or the tech supports they need to get the job done.

With such shifts in the business landscape coming into play, most organizations are relying on virtual meetings to communicate with their remote workforce, to collaborate, solve problems, and to discuss key business issues. Since major operations and decision-making are being done virtually, remote collaboration needs to be both efficient and effective. Now, more than ever, the remote experience must be as functional as a face-to-face meeting. The real need lies in taking video conferencing beyond the boardroom to help teams collaborate seamlessly across any platform available, whether a desktop computer, smartphone, or tablet.

The Future of Enterprise Video Communication is Changing

The needs and demands of video conferencing services have changed exponentially. Five years ago, we were investing in million dollar telepresence spaces, now people are essentially looking for ‘Skype on steroids.’ They want ease, flexibility, and simplicity of use, along with the quality and robustness of telepresence systems with no required hardware. The future of video communication is following the trend. To keep up, AV integrators will need to develop products and services that will make entering a meeting room as easy as clicking on a link. Such meeting environments are already being offered by collaboration platforms, like Microsoft Lync, signaling a change in the favor of cloud-based systems over dedicated systems.

Cloud-Based Meeting Rooms are Built for the Future

Cloud-based virtual meeting rooms (VMRs) offer the right blend of simple, one-touch set up and good quality visual communication. Because a VMR cuts down the hassle of expensive hardware installations, cloud-based VMRs are a cost-effective way to meet an organization’s video collaboration needs. With a range of powerful features including 2D and 3D video broadcasting, mobile support, file sharing, IMs, VOIP, call recording, etc., VMRs are a step ahead of the traditional video conferencing systems. Additionally, interoperability with existing on premise solutions is possible.

Here are some of the benefits cloud-based VMRs offer for organizations of future:

Ad hoc meetings are easy. With remote working on the rise, ad hoc meetings are becoming necessary. Down the road, systems that support ad hoc communication will be in demand. Since cloud-based VMR supports ad hoc meetings, they will be able to meet enterprise communication requirements of the future.

Users can join meetings from anywhere, everywhere. Communication systems of the future should enable users to join meetings from practically anywhere and through any device. Cloud-based VMRs are a positive step in that direction.

Excellent scalability. When it comes to an enterprise-grade video conferencing service, it should support businesses when they are growing and also when they are downsizing. Virtual meeting rooms offer easy, scalable solutions to businesses without undermining the quality of communication.

The rules of communication are changing in this increasingly virtual world, and more and more businesses are realizing the benefits of cloud-based services that will help them connect effectively with their teams scattered worldwide. As the landscape of enterprise video communications transforms, virtual meetings rooms will gradually become an integral part of this change.

How are you connecting remotely in the virtual business landscape? Are cloud-based services meeting your needs?


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